About Us

“They killin’ (people) for Jordans…

That’s death, over designers”

-J. Cole, “Nobody’s Perfect”


In wake of the deaths of several of our youth over fashionable trends, we find that the value of life has been reduced to the cost of our sneakers.  Young people everywhere either suffer from being bullied over their lack of socially acceptable attire, or going for broke for designers that, in the literal sense, have become “to die, for.”  This seemingly stems from a deeply rooted need to establish ourselves in a socioeconomic class based on the price of how much we invest in our look. Parents are now going into debt trying to keep up with the Jones’s, only to see the fruits of the labors decimated by street violence. Which poses the question… “Is the cost of the latest trends, worth a human life?”


Having been surrounded by the culture for so many years, 80’s baby Randy Jones, Jr. not only saw the need to put his fingerprint on the culture, but leave a mark for the fashion sensible at a reasonable cost. After having his first son, Elijah, Jones then decided through his son’s birth that death was not a viable cost for being trendy.  Thus beginning, Death Over Designers. He have created a line that lends itself to the fashion conscious, at a price that will not break the bank. Initially starting out with T’s, in less than two years they have expanded into sweatshirts, hoodies, tanks, varsity jackets, socks, and snapbacks.  Highly trend-friendly styles, designs, and colors that lend themselves to the latest sneaker releases and overall style of today.


In the short span of time that they have lent their talents to the world, their brand has been adopted in the mainstream by artists such as Drag-On of the celebrated Ruff Ryders label, R&B crooner Raheem DeVaughn, Maybach Music Group producer Dre Films & artist Quise, DMV artists Mistro & Yung Nilo, and a host of others.  Their one-of-a-kind designs and attention to what’s going on in the streets are a recipe that have allowed Jones & company to have produced over 20 different styles/ designs in just under 2 years! And, it’s just the beginning… Death Over Designers will be a staple in the fashion industry for years to come.  It is the goal of this company to match the “fly” of any and every one we can reach. Just remember, even though our style is to die for… FASHION SHOULDN’T BE FATAL.